- BE YOURSELF
People want to know the real you. Be honest about yourself. Reveal a secret, tell about that one weird habit you have or something stupid you just did, show real emotions. Finally, you want to make them feel like you’re friends right? 🙂
- HAVE A VALUE
Write something meaningful. An interested fact you’ve just learned, a story that changed your life, success you’ve achieved or maybe you’re an expert in some particular area and would you like to share your knowledge? Be worth following.
- CALL TO ACTION
Ask a question! It can be a poll on your stories, „What do you prefer: pool or beach?” or a question on your caption. The short ones will probably get more answers „Pizza or Pasta?” but the ones who will matter more are the ones where people are actually going to write their thoughts, for example „What’s your dream place to live and WHY?” Another way is tagging a friend. „This is the most romantic place I’ve ever been to! Tag someone you would like to be here with!”. It not only calls to action but also show your picture to a bigger audience.
Engage with your followers. Reply on all the comments and messages! Scroll their feeds and leave a heart if you like some picture or comment if you see something amazing!
- LET THEM BE INVOLVED
You have to make them feel like they are a part of a community. For instance I’ve created recently a hashtag #pinklemgang so we all can see what others are posting or find out who they actually are! Another way is to let them decide „Which outfit should I wear today? This red dress or that blue jumpsuit”? Sometimes I put up on stories different edits to figure out which one day prefer and what they like to see on my feed, so I’ll know in which direction should I go with my content. Are you traveling somewhere soon? Ask for advice! Or maybe would you like to meet someone who’s living there! Reach out to them! I am sure they will be more than happy to meet their insta-friend in a real life and show them around or just have a chat over a cup of coffee!
- GIVE BACK
You wouldn’t exist without your tribe so make them feel appreciated! I like to post on my stories beautiful pictures of my followers which particulary caught my attention or share some of my favourite accounts which are always supporting me. I also do a „Follower of the week” shout out, where I give a chance to those who are super active to be seen by all the rest of my followers and anyone else who’s watching my stories. Do giveaways! D you have a chance to offer a dinner for two in your favourite restaurant? Do it! Or maybe people love your presets? Give some of them away!
- BE AN INSPIRATION
No matter who you are and what you do you can be an inspiration for others! Are you a great photographer, proud mother of two, firness addict or maybe you’re pretty good in cooking? Tell about it!
I hope you will find above tips useful and now you’ll understand better how to build up a relationship with your followers! 🙂
Peace & Love,
Such a brilliant article!! Thank you so much for putting this together 💛 I have always engaged with my followers and thought I’m doing a good job, but definitely missed out on some wonderful things you have adviced! I never show my skills or talk about myself more personally, Instagram for me was just posting a best photo I have. I will definitely become more personal in my future posts, thanks to you lovely!